Privacy Policy

Who we are

Hussle Customz is an automotive paint protection film (PPF), vinyl wrap, and ceramic window tint shop located in California. This Privacy Policy explains what personal information we collect through our website, phone line, and text messaging, how we use it, and the privacy rights available to you, including rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

• Business: Hussle Customz
• Address: 7647 Hayvenhurst Ave, Unit 35, Van Nuys, CA 91406
• Phone: (424) 207-4435
• Email: husslecustomzads@gmail.com
• Website: husslecustomz.com

We are a California business and serve primarily customers in the Los Angeles area. This policy applies to information we collect on husslecustomz.com, through our contact and quote forms, through our website chat assistant, when you call our phone line, and when you exchange text messages with us. Where we collect personal information directly from you (for example, on our web forms), we also provide a short notice at or before the point of collection that links to this policy.

Information we collect

We collect the following categories of personal information, organized by the categories enumerated under the CCPA. For each category we describe below the personal information itself, the sources we collect it from, the business or commercial purposes we use it for, and the categories of third parties to whom we disclose or "share" it.

• Identifiers: your name, phone number, email address, IP address, device identifiers, and session identifiers.
  • Sources: directly from you (forms, chat, phone, text) and automatically from your device and browser.
  • Purposes: respond to inquiries, prepare quotes, schedule and perform services, contact you, maintain CRM records, security, and advertising measurement.
  • Disclosed to / shared with: our telephony/SMS, chat, analytics, and advertising providers (service providers); and, for advertising measurement, advertising partners that may act as third parties (Google Ads).
• Commercial information: the vehicle you describe, the service you are interested in (PPF, vinyl wrap, ceramic tint, etc.), and the notes or description you provide about your job or request.
  • Sources: directly from you (forms, chat, phone, text).
  • Purposes: prepare quotes, schedule and perform services, follow up, and maintain CRM records.
  • Disclosed to / shared with: our chat, telephony, and CRM/hosting service providers.
• Internet or other electronic network activity: pages you view on our site, on-site behavior captured by analytics and session-recording tools (clicks, scrolling, mouse movement, heatmap data), referring URL, browser type, device information, and advertising attribution parameters such as gclid, gbraid, and UTM tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content).
  • Sources: automatically from your device and browser, and from cookies and similar technologies.
  • Purposes: operate and improve the site, measure traffic, measure advertising, and cross-context behavioral advertising.
  • Disclosed to / shared with: our analytics and session-recording service providers (Google Analytics, Microsoft Clarity); and advertising partners that may act as third parties (Google Ads).
• Geolocation data (approximate): a general, city/region-level location inferred from your IP address. We do not collect precise GPS location.
  • Sources: automatically, inferred from your IP address.
  • Purposes: understand where our visitors are located and improve the site and advertising.
  • Disclosed to / shared with: our analytics and advertising providers.
• Audio information: recordings of phone calls to and from our line, including your voice. Inbound calls are answered by an AI phone assistant and are recorded (see "Phone calls and AI assistant" below).
  • Sources: directly from you during a phone call.
  • Purposes: handle your request, ensure accuracy, train and improve our phone assistant, and keep a record of what was discussed.
  • Disclosed to / shared with: our telephony and AI voice service providers (Telnyx, OpenAI).
• Sensitive personal information: the contents of your communications with us where applicable — including the audio contents of recorded phone calls, and the contents of chat and text messages you send us.
  • Sources: directly from you during phone calls, chat sessions, and text messages.
  • Purposes: we use sensitive personal information only as necessary to provide and improve the services you request, to handle and follow up on your inquiry, and to keep a record of what was discussed. We do not use sensitive personal information to infer characteristics about you.
  • Disclosed to / shared with: our telephony, AI voice, and chat service providers.
• Inferences: conclusions we may draw from the above, such as your likely service interest or whether you are a prospective customer.
  • Sources: derived internally from the information described above.
  • Purposes: follow up appropriately and improve our services and advertising.
  • Disclosed to / shared with: our CRM/hosting service providers.

We collect this information through:

• Web forms: our contact form, quote modal, and landing-page forms collect your name, phone number, email, vehicle/service notes, the service you are interested in, your SMS consent selection, and advertising attribution parameters.
• Website chat assistant: messages you send, any name, phone number, or vehicle details you choose to share, the page you were on, and a session identifier.
• Phone calls: your phone number, the audio recording of the call, and the contents of the conversation.
• Text messages: your phone number and the content of messages you exchange with us.
• Automatic technologies: cookies, analytics, session-recording tools, and server logs.

We do not sell products or process payments on this website, and we do not use a Meta/Facebook Pixel.

How we use it

We use the information we collect to:

• Respond to your inquiries, prepare quotes, and schedule and perform services;
• Contact you by phone, text, or email about your request or appointment;
• Operate and improve our website, chat assistant, and phone assistant;
• Measure and improve our advertising and understand how visitors find and use our site;
• Maintain records in our customer relationship management (CRM) system;
• Detect, prevent, and address fraud, abuse, or security issues; and
• Comply with our legal obligations.

Phone calls and AI assistant

When you call our phone number, your call may be answered by an automated AI phone assistant. You are told at the start of the call that you are speaking with an automated assistant and that the call is recorded. Inbound calls to our line are recorded in audio form (dual-channel), and the recording includes your voice. We use these recordings to handle your request, ensure accuracy, train and improve our phone assistant, and keep a record of what was discussed. If we call you back (for example, for follow-up on your request), those calls may also be recorded, and you will be informed at the start of the call.

California's call-recording laws require the consent of all parties to the recording of a confidential communication. California Penal Code §632 applies to confidential communications, and §632.7 applies to calls involving cellular or cordless telephones (which covers most mobile callers). We provide a recording disclosure at the start of each call, before audio is captured for our records, so that you are informed and can consent or decline. By continuing the call after being informed that the call is recorded, you consent to the recording of the call, including your voice.

How to decline: If you do not consent to being recorded, you may hang up and instead contact us by text message at (424) 207-4435, by email at husslecustomzads@gmail.com, or through the contact form on our website. You may also ask the assistant or a staff member not to record the call; if we cannot accommodate a recording-free call, we will offer one of these alternatives.

Our phone assistant is powered by third-party telephony and AI services (Telnyx and OpenAI). Call audio is processed by these providers to deliver the service.

Text messages / SMS

If you provide your phone number and check the SMS consent box on one of our forms, you agree to receive text messages from Hussle Customz related to your inquiry, quote, and appointment follow-up. The SMS consent checkbox is not pre-checked; you must affirmatively opt in, and we record the date, source, and provenance of your consent. We send SMS through Telnyx using a registered 10DLC number.

We distinguish between the types of texts we send:

• Transactional/follow-up texts (about your specific inquiry, quote, or appointment) are sent based on your express consent when you submit a form.
• Marketing/promotional texts, if any, are sent only with your separate prior express written consent obtained at opt-in. Consent to receive marketing texts is not a condition of purchasing any product or service.

This is consistent with the Telephone Consumer Protection Act (TCPA) and applicable carrier (CTIA/10DLC) requirements. At the point of opt-in, our form displays the program name, message purpose, "Msg & data rates may apply," "Msg frequency varies," the STOP/HELP instructions, and links to this Privacy Policy and our SMS terms.

• Opt out: reply STOP to any text message to stop receiving texts; you will receive a single confirmation message and then no further texts. Reply HELP for help, and we will respond with our brand name and support contact.
• Message frequency varies based on your interaction with us.
• Message and data rates may apply from your mobile carrier.

Website chat assistant

Our website includes a chat assistant ("hussle-chat") you can use to ask questions and request quotes. The chat assistant records the messages you send, any name, phone number, or vehicle details you choose to provide, the page you were viewing, and a session identifier. We use this information to answer your questions and follow up on your request. The contents of your chat messages may constitute sensitive personal information; we use them only as necessary to provide and improve the service you requested.

The chat assistant is powered by the Anthropic Claude API under enterprise terms. Under those terms, Anthropic does not use our chat inputs or outputs to train its models. Please avoid entering sensitive personal information into the chat that is not necessary for your request.

Cookies and tracking technologies

We use cookies and similar technologies to operate the site, measure traffic, and understand how visitors use our pages. You can control cookies through your browser settings, and you can use the specific opt-outs below.

• Google Analytics 4 (measurement ID G-DMT60LX13Z): measures site traffic and how visitors navigate our pages. Where this data is linked with our advertising, it may also support advertising audiences, which can constitute "sharing" under California law. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
• Google Ads conversion tracking (conversion ID AW-16483093512): measures the effectiveness of our advertising by recording when a visit follows an ad click (including attribution parameters such as gclid and gbraid), and may be used for cross-context behavioral advertising. You can manage ad personalization in your Google Ads Settings.
• Microsoft Clarity: creates session recordings and heatmaps of on-site behavior (such as clicks, scrolling, and mouse movement) to help us improve the site. To the extent this data is used for advertising or behavioral purposes, it may constitute "sharing" under California law. You can opt out of Microsoft's collection through Microsoft's privacy controls and opt-out tools described in the Microsoft Privacy Statement, and you can use the browser cookie controls and Global Privacy Control signal described below.

Many browsers send a Global Privacy Control (GPC) signal. Where required, we treat a GPC signal from your browser as a valid request to opt out of the "sharing" of your personal information for cross-context behavioral advertising for that browser.

Do Not Sell or Share My Personal Information

We do not sell your personal information for money, and we never have.

However, under the CCPA/CPRA, the term "sharing" includes disclosing personal information for "cross-context behavioral advertising" — that is, targeted advertising based on your activity across different websites. When we use advertising and analytics tools such as Google Ads conversion tracking, Google Analytics, and Microsoft Clarity for advertising or behavioral purposes, our use of your identifiers and internet-activity information may qualify as "sharing" under California law, and the advertising partners involved may act as third parties rather than service providers. We want to be transparent about this rather than claim otherwise.

The categories of personal information that may be "shared" in this way are Identifiers and Internet or other electronic network activity. The categories of third parties with whom this information may be shared are advertising and analytics partners (such as Google).

You have the right to opt out of this "sharing." You can do so by:

• Enabling a Global Privacy Control (GPC) signal in a supported browser;
• Using the cookie and advertising opt-outs listed in the "Cookies and tracking technologies" section above; and
• Emailing us at husslecustomzads@gmail.com with the subject line "Do Not Sell or Share My Personal Information."

Your California privacy rights (CCPA/CPRA)

If you are a California resident, you have the following rights regarding your personal information:

• Right to Know: request the categories and specific pieces of personal information we have collected about you, the sources of that information, the business or commercial purposes for collecting it, the categories of third parties to whom we disclose it, and the categories of personal information we have "shared" along with the categories of third parties to whom it was shared.
• Right to Delete: request that we delete personal information we have collected from you, subject to legal exceptions.
• Right to Correct: request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale/Sharing: opt out of the "sharing" of your personal information for cross-context behavioral advertising, as described above. We do not sell personal information.
• Right to Limit Use of Sensitive Personal Information: the sensitive personal information we process consists of the contents of your communications with us (recorded call audio, and chat and text message contents). You may request that we limit our use of this information to what is necessary to provide the services you have requested.
• Right to Non-Discrimination: we will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, email us at husslecustomzads@gmail.com or call (424) 207-4435 — two methods are provided for submitting requests. We will respond to verifiable requests within 45 days, and may extend that period by an additional 45 days where reasonably necessary, with notice to you. We may need to verify your identity before fulfilling your request by matching information you provide against the information we hold, and you may use an authorized agent to submit a request on your behalf (we may require proof of the agent's authorization and verification of your identity).

Data retention

We keep personal information only as long as needed for the purposes described in this policy, unless a longer period is required by law. General retention periods by category:

• Lead and CRM records (name, phone, email, vehicle/service notes, attribution data): retained for up to 3 years from your last interaction with us, to support follow-up and our business records.
• Call recordings and transcripts: retained for up to 12 months, then deleted, unless needed longer to resolve a specific request or dispute.
• SMS records: retained for up to 18 months to document consent and follow-up communications.
• Chat assistant conversations: retained for up to 12 months.
• Analytics and advertising data (GA4, Google Ads, Clarity): retained according to each provider's default retention settings, generally up to 14 months for analytics and up to 90 days for session recordings.
• Server logs: retained for up to 90 days.

Children's privacy

Our website and services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child under 13 has provided us personal information, please contact us at husslecustomzads@gmail.com and we will delete it.

Consistent with the CCPA/CPRA, we do not knowingly sell or "share" the personal information of consumers under 16 years of age. For consumers between 13 and 16, we would not sell or share their information without that consumer's affirmative opt-in consent; for consumers under 13, we would require a parent or guardian's consent.

Third-party services

We rely on the following third parties to operate our business. Most act as our service providers and process data only to provide their service to us; our advertising and analytics partners may, to the extent data is used for cross-context behavioral advertising, act as third parties under California law:

• Telnyx (service provider) — telephony and SMS (call routing, call recording, 10DLC text messaging).
• OpenAI (service provider) — real-time voice processing for our AI phone assistant.
• Anthropic (service provider) — Claude API powering our website chat assistant (enterprise terms; does not train on our inputs).
• Google — Google Analytics 4 (service provider) and Google Ads conversion tracking (may act as a third party for advertising purposes).
• Microsoft — Microsoft Clarity session recordings and heatmaps (service provider; may act as a third party to the extent data is used for behavioral advertising).

These providers have their own privacy policies governing their use of information. We do not control, and are not responsible for, the privacy practices of third-party websites you may reach through links on our site.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date below and post the new version on this page. Material changes will take effect when posted.

Contact

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

• Hussle Customz
• 7647 Hayvenhurst Ave, Unit 35, Van Nuys, CA 91406
• Phone: (424) 207-4435
• Email: husslecustomzads@gmail.com

Effective date: June 9, 2026
Last updated: June 9, 2026